Gumuseum
Deliverables
Brand Identity
Brand Expression
Print Collateral
Environmental Graphics
About
Gumuseum is a spectacular, larger-than-life museum exploring the history and production of chewing gum. Interactive elements immerse guests in a more fun world made of 100% sugar. Using technology, digital experiences, and physical set design, Gumuseum stretches the limits of how museums can be both educational and interactive.
This is a conceptual render of the museum exterior designed in Cinema 4D. The large open space is designed to be inviting and open to play. Layered gum elements create gum explosions scattered throughout the courtyard, adding to the splashes of color in the area. The logo provides a photo opportunity and acts a sculptural element.